In consumer electronics, the product sales cycle is often driven by the winter holiday season. Many companies make the majority of their revenue for the year in the last month of the year. Being late to market can be devastating, as the company will need to wait another year before the sales opportunity comes back. In this time, they will need to cover the financial burn of the team, and are more susceptible to competitive threats after they have marketed their product.
In high volume, as opposed to prototyping quantities, many components have lead times. For some electrical components (i.e. MLCC) these can be over a year. For fabricated parts, such as injection molding tooling, it often takes up to 8 weeks to make the tool. If a company has not factored in these lead times, they will either miss the sales cycles or erode their margins paying for expedited shipping.
Manufacturing deadlines can make or break your company. If you miss your holiday schedule, your companies’ expected revenue can impact your whole business.
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